Case Study: Merced Systems, Inc.

About the Client

Merced Systems develops and markets Performance Management software for contact centers and related back-office operations. Merced's products leverage the latest advances in data integration and web-based software to turn contact centers and related back-office operations into higher-performing, data-driven organizations. Merced software provides tight management control, improves agent productivity and automates reporting and other administrative tasks enabling staff to focus on the customer and on quality.

Headquartered in California's Silicon Valley, Merced's team has extensive experience in contact center technology, data management and the business processes associated with improving operating performance. Merced's customers include Fortune 100 companies as well as other innovators in contact center operations. The company is backed by leading venture capital firms.

Abstract

Merced Systems needed to redesign their B-to-B website to better integrate their corporate identity. Products & services involving Performance Management required an updated look-and-feel tailored to their core services.

Identified Challenge

Overall – Produce a website with defined products & services, with a more current look-and-feel.

Marketing – Convey the following message/concepts:

• Industry leader
• Established company
• Superior products & services

Process

• Review competitor sites, review current product offering
• Design home page and inside page comps more inline with corporate identity
• Design and develop 100 page corporate B-to-B website utilizing PHP and Flash

Observed Results

With a cleaner design and simpler navigation, Merced Systems clients and prospective clients can more easily become informed of all products & services, whether it be for a specific industry or just for general use.

Conclusion:

Merced Systems' stance as an industry leader in Performance Management software is reinforced by the implementation of a cleaner, more user-friendly B-to-B corporate website.